Wednesday, July 12, 2017

16 patterns of new Homer Laughlin vintage- and retro-pattern china — and how to buy them retail

Do you want cheery vintage pattern china dinnerware without the hassle of collecting and without the worry about lead in the glaze or putting into the dishwasher? Homer Laughlin China to the rescue! This longtime American company — which has continued selling its restaurant-quality china to restaurants and institutions for decades — now offers 16 different designs of vintage- and retro-patterned china — and even though the line is commercially focused to sell wholesale, I have the info for you to buy them direct from the company if you want some for your own. The delicious Homer Laughlin Retro line of china includes 12 designs straight from their archives and four designs inspired by the past. These are so yesterday! These are so today

Checkers pattern

Background on the Retro line:

The Homer Laughlin China Company introduced its Retro collection in 2015, launching with 12 designs in three groups. In 2016 they added four more designs, for a total of 16 in the Retro collection. The groups include (1) patterns that already had been offered continuously in the company’s china line, (2) all-new designs inspired by the past, and (3) reintroductions of designs from their archive.

“We’re seeing a return to classic styles — many from the Mad Men era, where everything old is new again,” said Katie Bricker, foodservice and general marketing manager. “From Astro to Wheat, restaurateurs will love the themes and nostalgic feelings they are able to elicit using these revisited classics as well as modern interpretations. We are excited to introduce the Retro collection to a new generation.”

Katie was quick as a wink to help me with this story, including providing information about how to order retail (read on). 

 The company says about the Retro collection:

  • Made from a durable ivory body dinnerware with either a clear or Arctic White glaze—high-fire, lead-free glazes that offer superior heat retention.
  • Features a heavy-gauge, high-Alphalain® coating and combines strength with exceptional resistance to scratching, chipping and impact.
  • Dishwasher-safe, oven-to-table dinnerware.
  • All Homer Laughlin dinnerware is lead-free and designed, manufactured, and produced in the U.S. — the company’s manufacturing operations are in West Virginia.

How to order retail:

While the company’s website is targeted at commercial customers, the team at Homer Laughlin China gave me the contact information if you want to buy from them retail. Details:

  • The website shows all the patterns and the multitude of pieces available: >> Homer Laughlin Retro Collection <<
  • How to order: Call 1-800-452-4462 x 1443
  • Since the website is intended for wholesale customers, the prices are not listed online. Customer service will give you the price.
  • Price range: Mugs are around $12-16 and dinner plates range from $21- $34. (as of today’s publish date)

Now let’s look at the three collections:

“Current” collection

The first collection — the “Current” collection — includes six patterns that never left Home Laughlin’s product lineup — they are the retro patterns for which demand has persisted:

Checkers is “eggs-over-easy diner style at its best,” the company says. 

Fox Fern is a botanical design.

Styleline features elegant outlining.

American Rose is a classic floral. 

Jet Spray Maroon features a wide, colorful band around the rim edge. The band of color is bold at the outer edge then fades quickly at its inner edge, creating the “sprayed” impression its name imparts. In this pattern, the color is applied to classic dinnerware with a wide rim. 
 

Jet Spray Mocha features a wide, colorful band around the rim edge. The band of color is bold at the outer edge then fades quickly at its inner edge, creating the “sprayed” impression its name imparts. In this pattern, the color is applied to dinnerware with a scalloped edge. 

“Contemporary” collection

These following four patterns are new from the Homer Laughlin design department, which created modern interpretations of patterns from as many as 40 or 50 years ago:

Garland, showcases a breezy leaf pattern on the rim.

Gemstone would be “just right in a funky supper club,” the company says. 

Pulsar is a “hip, ‘outta sight,’ coffee-shop-perfect statement,” the company says.

Corsage features a cozy floral motif.

“Resurrection” collection

The following six patterns come from the company’s “vast archives or retired designs” and were revived for this collection:

Astro has a futuristic feel. (You know I’m gonna be particularly fond of this one.) 

Wheat is a homestyle pattern, the company says.  

Regal will be at home everywhere from upscale lounges to corner diners, the company says. 

Greek Key evokes Greek architecture.

Pinwheels offers black and light-blue polka dots dancing around the rim.

Golden Ambrosia features a tan and golden pattern hugging the rim.

Repeating information on How to Order:

While the company’s website is targeted at commercial customers, the team at Homer Laughlin China gave me the contact information if you want to buy from them retail. Details:

  • The website shows all the patterns and the multitude of pieces available: >> Homer Laughlin Retro Collection <<
  • How to order: Call 1-800-452-4462 x 1443
  • Since the website is intended for wholesale customers, the prices are not listed online. Customer service will give you the price. Price range: Prices vary by pattern (prices are not shown on the website). As of the date of publication of this story, July 2017, mugs are around $12-16 and dinner plates range from $21- $34.

Which is your favorite design, readers?
(I actually am feeling that Astro right now 🙂

The post 16 patterns of new Homer Laughlin vintage- and retro-pattern china — and how to buy them retail appeared first on Retro Renovation.

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